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Define growth markets and stay ahead of the curve.
Reveal hidden insights about your markets to better reach your goals.
How We Can Help
Feasibility Studies
Market Trends
New Product Validation
Needs Assessments
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Client Impact Story
Validating market opportunity for big business savings
As a leader in their industry, a $1.4 billion company actively sought continuous improvement for its signature design. They knew innovation was the next step but needed help.
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Step One
Identify the Opportunity
The company designed a new product concept they wanted to launch, but they needed research to create confidence and validate the market opportunity to leadership and investors.
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Step Two
Find the Solution
We conducted a full market analysis using data from public and private sources, focus groups of the company’s top customers, and a national telephonic survey.
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Step Three
Take Action
We determined that if the company had invested in the product without going through this process, they would have lost upwards of $5 million.
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Step Four
Understanding Impact
The company was able to save extensive resources, maintained strong relationships with customers, and identified exciting market-validated new product opportunities.