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Grow Boldly
 

Use stakeholder voices to increase program engagement and better serve the community in a key government agency.

A community-based government agency realized they were not connecting with the community and were struggling to understand how to evolve and adapt in a changing world.

PATH’s community benchmarking process found that the community was very clear about what they wanted - more programming, safer and cleaner spaces, fewer underused sports fields, and public Wi-Fi. Using the data to prioritize message and channel, the agency is responding directly to stakeholder needs through an aggressive promotional campaign to build awareness and positively impact the community.

 
 
 
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Client Impact Story

Using data to drive real community impact.

As an important government agency, this key community stakeholder was looking for answers to the question “how do we transform our organization to both be ready for the future and better serve our community?” They knew that change was key, but wanted to make sure it was change that would impact people’s lives for the better.

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Step One

Identify the Opportunity

The organization had a robust suite of offerings, but needed an alignment process to define its vision for the future and data to help understand what people wanted and needed.

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Step Two

Find the Solution

Our full community engagement research process used a robust and collaborative Vision Workshop process, community benchmark survey, and a customized communication plan to align with the community’s needs are identify the best opportunities for real impact.


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Step Three

Take Action

We determined that there were 3 key offerings that community members wanted and cared about, and the organization would have to do significant development to make sure those offerings were powerful and accessible.

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Step Four

Understanding Impact

The organization was able to create better and cleaner spaces, provide a key utility in an underserved and undertook an aggressive promotional campaign to make sure people who needed their services could access them. It resulted in a major shift in public perception and a much stronger partnership with the community.

 

Data Defines Direction

Our full community engagement research process used a robust and collaborative Vision Workshop process, community benchmark survey, and a customized communication plan to align with the community’s needs are identify the best opportunities for real impact.

 
 

KEY INSIGHT One

Collaboration is Success

This process required participation from a full sample of community members, which is never an easy endeavor. Collaboration with key community stakeholders, other government agencies, and attendance at important community events was key to the success of this process. The most important part? Being clear and authentic about the positive impact it could have on everyone.

KEY INSIGHT Two

Building Good Relationships by Asking Questions

Government organizations have a reputation for being slow to change - and this community’s perception of this organization was no different. However, many participant responded that they were impressed and excited that such a deep process was being used to understand their needs - and it built momentum to help build trust.

KEY INSIGHT THree

Simple is Sometimes Better

The data was clear - there was too much being offered and not enough awareness. This organization used the data to be crystal clear about what would serve community stakeholders, delivered on that and cut the rest of the less valuable offerings.

 
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Reflection.

Keeping an organization aligned and growing in a changing world is hard for everyone, and data-driven strategic planning is a game changer. Including the stakeholder voice in your strategy removes so much of the doubt about how to move forward.  Partnering that with a process that gives employees a chance to be heard and deeply connect with the meaning intrinsic to the work they do is a powerful combination that sets you up for success for years to come.

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