The best first step is to go straight to our customers and ask:

1. Demand – What value do we provide to your business (or your life)? Why did you decide to work with us? How do we help you solve your problems?

2. Supply – When you don’t work with our company (or buy our products) who do you use (or buy)? Why did you choose us over the competition?

3. Market Opportunity - When you survey the landscape of your business, what is your highest priority opportunity? What are you most excited about? What are you most concerned about?

4. Innovation – Tell me a little bit about the work you do in your job. What type of company are you trying to be (or build)? What makes your job difficult?

Download the PDF of our TMSA webinar to learn more about how to build consistency with data.